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The Three Essential Steps to a Socially Engaged Enterprise
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share. The gap between how companies market with media and how...
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4 Reasons Why Brilliant Communities Are More Valuable than Your Social Media...
Ever feel like you’re just going through the motions with your social media strategy? You aren’t alone. Marketers are finally understanding the bigger picture: how many ‘likes’ you get doesn’t...
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How to Budget for Marketing
Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will...
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15 Common Mistakes in Social Media Marketing
As digital media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. And while some...
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7 Ways to Get More Out Of Your Content Marketing Strategy
You’ve decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you...
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How to Leverage the Marketing Power of Social Media and Mobile – Case Study
If you want to connect with your target market in a digital economy you need to be relevant and use the modern cool tools and they don’t come any cooler than social and mobile. Owning and using an iPad...
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4 Reasons Why your Facebook Page Sucks
It has been one year since you launched your Facebook page and you still have a very low number of likes but most importantly none of your fans are talking about your brand. Before I move on, you need...
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How to Engage Successfully on Twitter
Twitter is the best social media site to use! I am not kidding. Just check my profile on Twitter and see what I am talking about. Need I to say more? Jeff Bullas is another perfect example. If you are...
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How to Get More Likes on Your Facebook Page
Big brands have big likes! Big likes are on your mind day and night! And it should be. Having thousands of likes for your Facebook page ensures you are going to have fans that will visit the next...
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How to Take Your Pinterest Engagement And Results To The Next Level
After all the buzz and commotion about “this” new site that is taking over social media, you have signed up for it and started using some of its features. Reading article after article, you have...
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